Can’t stomach the thought of Black Friday shopping? Locally owned and operated retailers along the Emerald Coast are teaming up with American Express to promote â€œSmall-Business Saturdayâ€ onÂ November 30th. Encouraging consumers to spend their time and their money at local businesses resonates with the small-town and community-oriented values of the Emerald Coast. By shopping with local retailers, you’re supporting the men and women who make the Emerald Coast home, and your dollars get reinvested back into the towns and communities you love so much. Don’t know where to start?